National Benefit Partners’ “Benefits That Benefit Children“ cause marketing program can help generate signifiant donations for your foundation and build community awareness for the needs of your children’s hospital.

What is “Benefits That Benefit Children?”

Benefits That Benefit Children is a cause marketing campaign that supports children’s hospitals throughout the country. It was created by National Benefit Partners (NBP), an independent employee benefits distribution organization.

Benefits That Benefit Children provides donations to children’s hospital foundations when employers choose to offer certain best-in-class voluntary benefits from top rated providers.

We call these employers “Children’s Champions.”

This unique cause marketing program creates a winning combination for employers, employees, and the health of children in the community.

How does the program work?

For each Children’s Champion employer that chooses to offer one or more benefits on a voluntary basis, a donation* is made to the children’s hospital foundation for every eligible employee that is offered the benefit(s).

The funding grows as the number of participating Children’s Champions businesses grow year after year. No purchase is required to receive the donation* and there is no cost to the Children’s Champion employers or employees.

Everyone Wins!

  • Employers Win – Employers generate significant donations to children’s hospitals in their communities with no purchase necessary and no cost to themselves or their employees
  • Employees Win – Employees win because they can get best-in-class voluntary benefits products and services with preferred underwriting and plan designs
  • Children’s Hospitals Win – The Benefits That Benefit Children cause marketing program raises awareness of their special financial needs and provides significant donations to their foundations

* Only one donation will be made per eligible employee who attends an enrollment meeting for a newly offered voluntary benefit


Learn about the Benefits That Benefit Children Cause Marketing Program for Children’s Hospitals from National Benefit Partners.

Contact us to request a Children’s Hospitals booklet.